Florida Insurance & Financial Planning | Paradise Assured

Independent Insurance Advisor Serving Florida Since 2018

Florida is not just a market for Paradise Assured Insurance Agency — it is a second home. Andrew M. Lax has deep personal roots in Florida and has been serving Florida clients since 2018. He knows the communities, understands the marketplace, and has built lasting client relationships throughout the state — from Palm Beach County and South Florida to Southwest Florida and beyond.

Florida is experiencing one of the most significant population shifts in modern American history. People are moving here not only for the weather and the lifestyle — but for asset protection, financial freedom, and relief from the tax burdens of their former home states. New Yorkers, New Jersey residents, and Connecticut families are making Florida their permanent or part-time home in record numbers.

Paradise Assured Insurance Agency understands that transition personally. As a native New Yorker who calls both New York and Florida home, Andrew M. Lax uniquely bridges both worlds — serving longtime Florida residents, snowbirds with second homes, and new arrivals who are building their Florida life and need an advisor who understands where they came from and where they are going.

All consultations are available by phone or virtually at your convenience. No office visit is required. Paradise Assured Insurance Agency charges no direct fee for insurance planning consultations. Our compensation is provided by the insurance carrier upon the successful placement of a policy and payment of the premium.

Insurance & Financial Planning Services Available in Florida

Paradise Assured Insurance Agency offers the following services to individuals, families, snowbirds, and business owners throughout Florida:

MEDICARE PLANNING

Florida has one of the most active and competitive Medicare markets in the country — particularly in South Florida, where the retiree population is among the densest in the nation. Navigating Medicare Parts A, B, C, and D in Florida requires understanding which plans are available in your specific county, which doctors and hospitals are in network, and how your plan interacts with any coverage you may still carry from a former employer or another state.

For snowbirds who split time between Florida and another state — particularly New York — understanding how your Medicare coverage works in both states is essential. Paradise Assured helps you choose a plan that works wherever you are.

LONG-TERM CARE PLANNING

Florida is one of the top states for retirement living — and one of the top states for long-term care costs. The cost of assisted living, memory care, and nursing home care in Florida continues to rise. Planning for long-term care before a health event makes it impossible to do so is one of the most important financial decisions a Florida resident or snowbird can make.

FINAL EXPENSE & MORTGAGE PROTECTION

Final expense life insurance provides Florida families with the funds needed to cover end-of-life costs without burdening loved ones. Mortgage protection ensures that if the primary income earner passes away, the family home — whether a primary residence or a Florida second home — is protected.

FAMILY PROTECTION — LIFE INSURANCE

Term life, whole life, and permanent cash value life insurance strategies for Florida individuals and families at every stage of life — from young families building financial security to established families protecting accumulated wealth.

DENTAL & VISION INSURANCE

Dental and vision coverage is essential for individuals and families of all ages. Most health insurance plans — whether employer group coverage, ACA Marketplace plans, or individual policies — do not include meaningful dental or vision benefits.

This leaves children, young adults, working-age individuals, and retirees alike paying out of pocket for essential care they need throughout their entire lives.

For Florida's large retiree and Medicare population, Original Medicare does not cover routine dental or vision care at all — leaving significant gaps that stand-alone individual plans fill directly.

For Florida families with children, stand-alone dental plans can provide orthodontic coverage that employer plans frequently exclude entirely — covering braces and other orthodontic treatment that can cost thousands of dollars out of pocket without proper coverage.

For working-age Floridians whose employer dental plan has a low annual maximum — often $1,000 or $1,500 — a stand-alone plan can supplement that coverage and provide meaningful protection against major dental expenses that quickly exhaust employer plan limits.

Stand-alone dental and vision insurance plans provide coverage for preventive care, basic services, major restorations, eyeglasses, and contact lenses at affordable monthly premiums — for every member of the family, regardless of age. Some dental plans also include hearing aid discounts — addressing another significant coverage gap that Medicare and most health plans do not adequately cover.

Stand-alone dental and vision plans are portable — they stay with you regardless of changes to your Medicare coverage, your employer, or your health plan.

HOSPITAL INDEMNITY INSURANCE

Unlike some states, Hospital Indemnity insurance IS available in Florida — and it is one of the most valuable supplements available to Florida Medicare beneficiaries and individuals on ACA or employer health plans.

The average cost of one day in a Florida hospital can reach $4,337. Even with Medicare or Medicare Advantage coverage, deductibles and copays can create a significant financial burden. Hospital Indemnity insurance pays cash benefits directly to you — not the hospital — to cover those out-of-pocket costs during a hospital stay.

CRITICAL ILLNESS INSURANCE

Cancer does not discriminate by age. According to the American Cancer Society, more than 2 million new cancer cases are projected in the United States in 2025 alone. Research published in 2025 confirms a significant and alarming rise in cancer diagnoses among adults under 50 — including rising rates of colorectal cancer, now the leading cause of cancer death in men under 50, pancreatic cancer, melanoma, non-Hodgkin lymphoma, and thyroid cancer in younger adults.

Colorectal cancer incidence has risen with every generation born since the 1950s. Pancreatic and colon cancer rates among young adults continued rising from 2000 through 2021, according to research published in JAMA Network Open in April 2025.

Critical illness insurance is available to Florida residents from age 18 to 89 — because a serious diagnosis can happen at any age, and the financial impact is devastating at any age.

Cancer, heart attack, and stroke insurance provides lump-sum cash benefits upon diagnosis of a covered condition.

Critical illness insurance provides the financial flexibility to focus on recovery rather than finances.

TAX-FREE RETIREMENT PLANNING

Florida residents benefit from no state income tax — making tax-advantaged retirement income strategies even more powerful here than in high-tax states like New York, New Jersey, and Connecticut, where many Florida newcomers are arriving from.

Permanent cash value life insurance strategies provide tax-deferred accumulation and tax-free income through policy loans — with no Required Minimum Distributions ever. Two powerful permanent life insurance vehicles serve this purpose:

Indexed Universal Life — IUL — provides index-linked growth potential with a floor of zero, meaning the policy never loses credited value in a down market. Cash value accumulates tax-deferred and can be accessed tax-free through policy loans in retirement.

Dividend Paying Whole Life provides guaranteed cash value growth backed by contractual guarantees and a stable dividend history. For clients who prefer the certainty of guaranteed growth over index-linked potential, Whole Life offers a reliable and time-tested foundation for tax-free retirement income planning.

Both strategies eliminate the Required Minimum Distribution problem entirely — you take income when you choose, in the amounts you choose, with no IRS-mandated distribution schedule forcing taxable income at potentially the worst time.

For Florida residents arriving from high-tax states, the combination of no Florida state income tax and tax-free policy loan income creates a retirement income environment that is genuinely difficult to replicate anywhere else in the country.

ANNUITIES PLANNING

Many Florida residents — including snowbirds and retirees from high-tax states — have money sitting in Certificates of Deposit earning taxable interest. Others have orphaned 401(k) accounts from former employers sitting exposed to market risk.

Fixed Indexed Annuities and Multi-Year Guaranteed Annuities offer Florida residents principal protection, tax-deferred growth, probate-free beneficiary transfer, and guaranteed lifetime income options that CDs simply cannot provide. Annuities are not only for high-net-worth individuals — they are for any Florida resident who wants their retirement savings to work smarter and more safely.

FOREIGN NATIONAL LIFE INSURANCE PLANNING

South Florida is home to one of the largest foreign national communities in the United States — with significant Latin American and South American populations who own US real estate and other US-based assets.

Non-resident aliens face a US estate tax exemption of only $60,000 on their US-based assets — compared to more than $13,000,000 for US citizens. A foreign national with $500,000 in Florida real estate faces potential US estate tax exposure of nearly 40% on assets above that $60,000 threshold.

US-based permanent life insurance is generally excluded from a non-resident alien's US gross estate — providing both estate tax liquidity and a source of tax-free retirement income. Paradise Assured works with multiple highly-rated US carriers to provide life insurance solutions for qualifying foreign nationals with US assets.

ACA HEALTH INSURANCE

Florida residents under age 65 without employer health insurance can access ACA Marketplace coverage through the Federal Marketplace at healthcare.gov. Paradise Assured helps Florida residents navigate plan options, understand Premium Tax Credit eligibility, and select the right plan for their specific health needs and budget.

Why Florida Residents & Snowbirds Choose Paradise Assured

SERVING FLORIDA SINCE 2018

Andrew M. Lax has been serving Florida clients since 2018 — building relationships throughout Palm Beach County, Broward County, Miami-Dade, the Treasure Coast, Southwest Florida, and beyond. This is not a new market for Paradise Assured. These are established client relationships built on trust, results, and the kind of personal service that large national agencies simply do not provide.

WE MAKE THE COMPLEX SIMPLE

Florida's insurance marketplace — particularly Medicare — is one of the most competitive and complex in the country. Paradise Assured is committed to explaining every option in plain language — giving you the information you need to make a confident and informed decision without feeling overwhelmed or pressured.

WE BRIDGE NEW YORK AND FLORIDA

Many of our Florida clients came to us as New York clients first — or were referred by New York clients who trusted us enough to recommend us to their Florida family and friends. As a native New Yorker who spends half the year in Florida, Andrew M. Lax uniquely understands the financial planning needs of both communities — and the specific challenges of the New York to Florida transition.

INDEPENDENTLY LICENSED — NO CARRIER BIAS

Paradise Assured Insurance Agency is an independent insurance agency — not captive to any single carrier. We work with multiple top-rated carriers across every product category — giving you a genuine comparison of available options rather than a single carrier's product pushed by an agent whose compensation depends on selling it.

NO DIRECT FEE

Paradise Assured Insurance Agency charges no direct fee for insurance planning consultations. You receive the full benefit of independent professional guidance at no direct cost to you. Our compensation comes from the carrier upon successful policy placement — not from you.

AVAILABLE BY PHONE OR VIRTUALLY

All consultations are available by phone or virtually at your convenience. No office visit is required. We serve clients throughout all of Florida — from the Panhandle to the Keys — without requiring you to travel or take time away from your day.

Serving Communities Throughout Florida

Paradise Assured Insurance Agency proudly serves individuals, families, snowbirds, retirees, and business owners throughout Florida, including:

PALM BEACH COUNTY — EAST COAST

West Palm Beach, Boca Raton, Delray Beach, Boynton Beach, Lake Worth, Palmetto Bay, Palm Beach Gardens, Jupiter, Wellington, Greenacres, Royal Palm Beach, and communities throughout Palm Beach County.

BROWARD COUNTY

Fort Lauderdale, Hollywood, Pembroke Pines, Miramar, Coral Springs, Pompano Beach, Davie, Deerfield Beach, Plantation, Sunrise, Weston, and communities throughout Broward County.

MIAMI-DADE COUNTY

Miami, Miami Beach, Coral Gables, Aventura, Hialeah, Doral, Kendall, Homestead, North Miami, Sunny Isles Beach, Key Biscayne, and communities throughout Miami-Dade County.

MARTIN COUNTY & THE TREASURE COAST

Stuart, Jensen Beach, Hobe Sound, Palm City, Port St. Lucie, Fort Pierce, Vero Beach, and communities throughout Martin County and the Treasure Coast.

LEE COUNTY & SOUTHWEST FLORIDA

Fort Myers, Cape Coral, Bonita Springs, Estero, Sanibel, Captiva, and communities throughout Lee County.

COLLIER COUNTY & NAPLES AREA

Naples, Marco Island, Immokalee, Ave Maria, and communities throughout Collier County.

SARASOTA & MANATEE COUNTIES

Sarasota, Venice, Osprey, Nokomis, Bradenton, Longboat Key, Siesta Key, and communities throughout Sarasota and Manatee Counties.

PINELLAS & HILLSBOROUGH COUNTIES

Clearwater, St. Petersburg, Tampa, Dunedin, Safety Harbor, Largo, Palm Harbor, and communities throughout Pinellas and Hillsborough Counties.

CENTRAL FLORIDA & ORLANDO AREA

Orlando, Kissimmee, Sanford, Lake Mary, Altamonte Springs, Winter Park, Celebration, The Villages, Ocala, and communities throughout Central Florida.

ALL OF FLORIDA

Jacksonville, Gainesville, Tallahassee, Pensacola, Daytona Beach, Melbourne, and communities throughout all of Florida.

No matter where you are in Florida — Paradise Assured Insurance Agency is available to serve you by phone or virtually at your convenience.

Florida's Trusted Independent Insurance Advisor — Ready to Help

Whether you are a Palm Beach retiree navigating Medicare for the first time, a snowbird who needs coverage that works in both Florida and New York, a Fort Lauderdale family looking for life insurance and long-term care protection, a Naples or Sarasota retiree wondering whether your CD is really working as hard as it should be, or a Miami foreign national with US real estate and estate planning concerns — Paradise Assured Insurance Agency is here.

Andrew M. Lax has spent years building relationships throughout Florida — from Palm Beach to Naples to Orlando — because great insurance planning is built on trust and that trust is built one conversation at a time.

The conversation starts with listening — understanding your situation, your goals, and your concerns — before a single recommendation is made.

Curious about how Paradise Assured works with clients? Visit our Process page to learn more about our discovery and planning approach.

Paradise Assured Insurance Agency charges no direct fee for insurance planning consultations. Our compensation is provided by the insurance carrier upon the successful placement of a policy and payment of the premium.